

Tech30: most promising Indian startups of 2024
Tech30: most promising Indian startups of 2024
STEP 1 /
Signing up for Climes LITE
The Baker's Dozen had signed up on the easy-to-use dashboard, a one-stop shop for all their climate needs. The user-friendly platform provided them with access to the impact they had enabled on a monthly and historical basis, the projects their customers were supporting, marketing and communication references, billing and subscription details, along with a host of other features.



Purchasing Climes
STEP 2 /
The Baker's Dozen set aside a monthly climate budget and subscribed to Climes LITE, allowing them to earn Climes within the dashboard. These earned Climes were then used to support a diverse portfolio of carbon avoidance and removal projects across India, such as waste-to-fuel conversion, reforestation initiatives, and clean cookstove adoption in rural communities.
STEP 3 /
Gifting Climes to customers
The Baker's Dozen could create campaigns that generated QR codes or links. These codes and links led customers to a gamified voting page where they could select the project they wanted to support using their gifted Climes. They decided to allocate 500 Climes per customer for this purpose.


STEP 4 /
Communicating the impact
The Baker's Dozen distributed their QR code through a variety of offline and online campaigns. This strategy seamlessly integrated Climes LITE into the customer journey by printing the QR code directly on their product packaging. As a result, The Baker's Dozen achieved a remarkable 100% voting rate month on month.
Get A Headstart on Sustainability
Get A Headstart on Sustainability
Follow Tech30's lead on offering climate action to your customers.


Tech30: most promising Indian startups of 2024

Seeking expert guidance to quantify its environmental impact, identify areas for improvement, and communicate transparently, Fresh Bus partnered with Climes. With a team of specialists and years of experience, Climes designed a 3-step plan to evaluate Fresh Bus’ carbon emissions.
Climes’ 3-step plan for Fresh Bus
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Get A Headstart on Sustainability
Follow Tech30's lead on offering climate action to your customers.

MatchLog, India’s leading container optimisation platform, is turning empty trips into avoided emissions by enabling the reuse of import containers for export directly. With over 6 years of experience and having matched over 2,00,000 containers, MatchLog has saved over 60mn empty kms and avoided over 36,000 tonnes of CO2.
Climes is helping MatchLog turn every trip a data-driven opportunity for climate action
Accurate carbon intelligence for every trip across road, rail, and sea modes to standardise emissions measurement
Integrated dashboard view of emissions avoided along with fuel saved, making climate impact as real as cost savings
Monthly reporting of emissions avoided embedded into their sustainability disclosures and customer communications that elevate MatchLog’s ESG credibility and market differentiation

MatchLog, India’s leading container optimisation platform, is turning empty trips into avoided emissions by enabling the reuse of import containers for export directly. With over 6 years of experience and having matched over 2,00,000 containers, MatchLog has saved over 60mn empty kms and avoided over 36,000 tonnes of CO2.
Climes is helping MatchLog turn every trip a data-driven opportunity for climate action
Accurate carbon intelligence for every trip across road, rail, and sea modes to standardise emissions measurement
Integrated dashboard view of emissions avoided along with fuel saved, making climate impact as real as cost savings
Monthly reporting of emissions avoided embedded into their sustainability disclosures and customer communications that elevate MatchLog’s ESG credibility and market differentiation
Plug-and-Play Carbon Intelligence, Engineered for Logistics
Leveraging our experience in both technological and carbon accounting, we crafted a formula to address the complexities Matchlog faced.
STEP 1 /
Emissions Mapping
Mapped carbon emissions across three modes of transportation — truck, ship, and rail — for all containerised movement.
Accurate fuel, distance, and mode-based emissions factors were applied
Streamlined into a methodology that fits MatchLog’s product and reporting cycle




STEP 2 /
Carbon Avoidance Framework
Beyond just calculating emissions, we developed a framework to quantify avoided emissions from reduced empty return trips — a core efficiency driver for MatchLog.
We used geospatial data (Google Road API) and operational logic to model what emissions would have occurred in a typical empty return scenario
Then we benchmarked this against actual optimised journeys, calculating “emissions avoided” per matched container
STEP 3 /
Enabling Climate Storytelling
MatchLog is actively using certified, trip-level carbon avoidance data to elevate ESG disclosures, pitch narratives, and customer conversations — positioning themselves as a sustainability-forward logistics partner.

