"Being a sustainable fashion brand involves telling people to buy less and buy better."

"Storytelling with regional language and linking up existing cultural systems has helped us create impact."

"If you want to make something mainstream, you need to have people come in for all the seven deadly sins."

"To make things attractive to the vast majority of the population people with clout need to endorse it."

"The nature of nature is growth. It trickles down into every other aspect as well."

"Climate has become it's own skill, like you had accounting, finance, marketing."

"For anything huge to happen it needs to be instilled into day-to-day, have active conversations."

"Social proofing, trust, loyalty become handy tools to differentiate a brand from the oversaturated market."

"India alone contributes to 5 billion kgs of CO2e from oral care on a yearly basis."

"While the world mines oceans or deep into the crusts of the earth, we mine waste."

"Trust and reliability are very cruical to build and maintain relationship with the suppliers."