MOBILITY

Fresh Bus’ Electric buses emit 71% less CO2 than diesel buses

Fresh Bus’ Electric buses emit 71% less CO2 than diesel buses

In today's rapidly evolving world, sustainability is vital, and transparency is key. The first step for companies is to be honest about their impact, fostering trust and informed decision-making. Since its inception, Fresh Bus - a modern electric bus service, has always prioritized transparent communication about its impact.

Kg

CO2e Avoided

Trips Completed

Kms Covered

STEP 1 /

Quantifying Fresh Bus’ Impact

With the aim to calculate the Co2e of a Fresh Bus and compare the emissions to a diesel bus, the team deployed Life-cycle Assessment (LCA) as per ISO 14040 and ISO 14044 standards. Fresh Bus’s popular routes between Bangalore-Tirupati and Hyderabad-Vijayawada were analysed with this Cradle to Grave approach, which evaluates carbon emissions throughout the Production, Use, and End-Of-Life phases.

STEP 2 /

Devising a sustainability plan based on the results

Fresh Bus recognised that the charging phase, while essential, generated the highest share of carbon emissions. These findings inspired Fresh Bus to further its sustainability efforts by prioritising operational efficiency. The team is also focusing on their “Captain Culture” programme, which facilitates behaviour change in drivers by incentivising them to drive the buses more efficiently.

STEP 3 /

Communicating the impact to the world

Going beyond just evaluating their impact, Fresh bus wanted to visualise and communicate its impact to all its key stakeholders without jargons and complexities. Climes helped Fresh Bus break down and translate the impact in multiple digestible snippets that can be used for social media posts, PR, internal decks, among other collaterals.

STEP 1 /

Signing up for Climes LITE

The Baker's Dozen had signed up on the easy-to-use dashboard, a one-stop shop for all their climate needs. The user-friendly platform provided them with access to the impact they had enabled on a monthly and historical basis, the projects their customers were supporting, marketing and communication references, billing and subscription details, along with a host of other features.

Purchasing Climes

STEP 2 /

The Baker's Dozen set aside a monthly climate budget and subscribed to Climes LITE, allowing them to earn Climes within the dashboard. These earned Climes were then used to support a diverse portfolio of carbon avoidance and removal projects across India, such as waste-to-fuel conversion, reforestation initiatives, and clean cookstove adoption in rural communities.

STEP 3 /

Gifting Climes to customers

The Baker's Dozen could create campaigns that generated QR codes or links. These codes and links led customers to a gamified voting page where they could select the project they wanted to support using their gifted Climes. They decided to allocate 500 Climes per customer for this purpose.

STEP 4 /

Communicating the impact

The Baker's Dozen distributed their QR code through a variety of offline and online campaigns. This strategy seamlessly integrated Climes LITE into the customer journey by printing the QR code directly on their product packaging. As a result, The Baker's Dozen achieved a remarkable 100% voting rate month on month.

WHAT PEOPLE ARE SAYING

Mr. Sudhakar Reddy Chirra Founder & CEO of Fresh Bus

“These findings are a testament to Fresh Bus’ unwavering and transparent efforts in decarbonizing the transport sector. While the numbers are essential to communicate the significance, many find it hard to visualize the impact. We pledge to continue to reduce net carbon emissions and pave the path for a greener future."

Mr. Sudhakar Reddy Chirra Founder & CEO of Fresh Bus

“These findings are a testament to Fresh Bus’ unwavering and transparent efforts in decarbonizing the transport sector. While the numbers are essential to communicate the significance, many find it hard to visualize the impact. We pledge to continue to reduce net carbon emissions and pave the path for a greener future."

Working towards a sustainable future

About FreshBus

Incorporated in 2019, Fresh Bus was built on the pillars of safety, sustainability, technology, and customer satisfaction. Having completed over 240000 trips across 2.5M+ kms, Fresh Bus has always focused on putting its consumers first without compromising on the health of the planet. In addition to its fleet comprising entirely of electric buses, Fresh Bus has invested in tree plantation initiatives across four of its bus depots. A total of 146 saplings have been planted in strategic locations spanning Bangalore, Hyderabad, Tirupati, and Vijayawada.

About Climes

Climes is India’s leading climate finance company (backed by Sequoia India, now Peak XV), facilitating large-scale financing for building and restoring natural carbon sinks in the global south. Their vision of closing the climate finance gap has led them to service both sides of the carbon market. On one side, Climes originates and aggregates high-quality NbS projects that prioritise permanent carbon removal. Beyond these projects, their suite of proprietary tech products simplify climate action for brands and enterprises and enable the financing of carbon avoidance and removal projects in India. With a strong community of over 200,000 consumers, 70 brand partners, 100K farmers in pipeline, and 375 acres designated for these projects, Climes has enabled avoidance and removal of 3.1 Million Kgs of carbon emissions and is building a pipeline of 500k+ carbon-credits annually.

Get A Headstart on Sustainability 

Get A Headstart on Sustainability 

Follow FreshBus's lead on offering climate action to your customers. 

MOBILITY

Fresh Bus’ Electric buses emit 71% less CO2 than diesel buses

In today's rapidly evolving world, sustainability is vital, and transparency is key. The first step for companies is to be honest about their impact, fostering trust and informed decision-making. Since its inception, Fresh Bus - a modern electric bus service, has always prioritized transparent communication about its impact.

Kg

CO2e Avoided

Trips Completed

Kms Covered

Seeking expert guidance to quantify its environmental impact, identify areas for improvement, and communicate transparently, Fresh Bus partnered with Climes. With a team of specialists and years of experience, Climes designed a 3-step plan to evaluate Fresh Bus’ carbon emissions.

Climes’ 3-step plan for Fresh Bus

STEP 1

Quantifying

STEP 2

Planning

STEP 3

Communicating

STEP 1 /

Quantifying Fresh Bus’ Impact

With the aim to calculate the Co2e of a Fresh Bus and compare the emissions to a diesel bus, the team deployed Life-cycle Assessment (LCA) as per ISO 14040 and ISO 14044 standards. Fresh Bus’s popular routes between Bangalore-Tirupati and Hyderabad-Vijayawada were analysed with this Cradle to Grave approach, which evaluates carbon emissions throughout the Production, Use, and End-Of-Life phases.

STEP 2 /

Devising a sustainability plan based on the results

Fresh Bus recognised that the charging phase, while essential, generated the highest share of carbon emissions. These findings inspired Fresh Bus to further its sustainability efforts by prioritising operational efficiency. The team is also focusing on their “Captain Culture” programme, which facilitates behaviour change in drivers by incentivising them to drive the buses more efficiently.

STEP 3 /

Communicating the impact to the world

Going beyond just evaluating their impact, Fresh bus wanted to visualise and communicate its impact to all its key stakeholders without jargons and complexities. Climes helped Fresh Bus break down and translate the impact in multiple digestible snippets that can be used for social media posts, PR, internal decks, among other collaterals.

✨

Connect to Content

Add layers or components to swipe between.

WHAT PEOPLE ARE SAYING

Mr. Sudhakar Reddy Chirra Founder & CEO of Fresh Bus

“These findings are a testament to Fresh Bus’ unwavering and transparent efforts in decarbonizing the transport sector. While the numbers are essential to communicate the significance, many find it hard to visualize the impact. We pledge to continue to reduce net carbon emissions and pave the path for a greener future."

Working towards a sustainable future

About FreshBus

Incorporated in 2019, Fresh Bus was built on the pillars of safety, sustainability, technology, and customer satisfaction. Having completed over 240000 trips across 2.5M+ kms, Fresh Bus has always focused on putting its consumers first without compromising on the health of the planet. In addition to its fleet comprising entirely of electric buses, Fresh Bus has invested in tree plantation initiatives across four of its bus depots. A total of 146 saplings have been planted in strategic locations spanning Bangalore, Hyderabad, Tirupati, and Vijayawada.

About Climes

Climes is India’s leading climate finance company (backed by Sequoia India, now Peak XV), facilitating large-scale financing for building and restoring natural carbon sinks in the global south. Their vision of closing the climate finance gap has led them to service both sides of the carbon market. On one side, Climes originates and aggregates high-quality NbS projects that prioritise permanent carbon removal. Beyond these projects, their suite of proprietary tech products simplify climate action for brands and enterprises and enable the financing of carbon avoidance and removal projects in India. With a strong community of over 200,000 consumers, 70 brand partners, 100K farmers in pipeline, and 375 acres designated for these projects, Climes has enabled avoidance and removal of 3.1 Million Kgs of carbon emissions and is building a pipeline of 500k+ carbon-credits annually.

Get A Headstart on Sustainability 

Follow FreshBus's lead on offering climate action to your customers. 

MatchLog, India’s leading container optimisation platform, is turning empty trips into avoided emissions by enabling the reuse of import containers for export directly. With over 6 years of experience and having matched over 2,00,000 containers, MatchLog has saved over 60mn empty kms and avoided over 36,000 tonnes of CO2.

Climes is helping MatchLog turn every trip a data-driven opportunity for climate action

  • Accurate carbon intelligence for every trip across road, rail, and sea modes to standardise emissions measurement

  • Integrated dashboard view of emissions avoided along with fuel saved, making climate impact as real as cost savings

  • Monthly reporting of emissions avoided embedded into their sustainability disclosures and customer communications that elevate MatchLog’s ESG credibility and market differentiation

MatchLog, India’s leading container optimisation platform, is turning empty trips into avoided emissions by enabling the reuse of import containers for export directly. With over 6 years of experience and having matched over 2,00,000 containers, MatchLog has saved over 60mn empty kms and avoided over 36,000 tonnes of CO2.

Climes is helping MatchLog turn every trip a data-driven opportunity for climate action

  • Accurate carbon intelligence for every trip across road, rail, and sea modes to standardise emissions measurement

  • Integrated dashboard view of emissions avoided along with fuel saved, making climate impact as real as cost savings

  • Monthly reporting of emissions avoided embedded into their sustainability disclosures and customer communications that elevate MatchLog’s ESG credibility and market differentiation

Plug-and-Play Carbon Intelligence, Engineered for Logistics

Leveraging our experience in both technological and carbon accounting, we crafted a formula to address the complexities Matchlog faced.

STEP 1 /

Emissions Mapping

Mapped carbon emissions across three modes of transportation — truck, ship, and rail — for all containerised movement.

  • Accurate fuel, distance, and mode-based emissions factors were applied

  • Streamlined into a methodology that fits MatchLog’s product and reporting cycle

STEP 2 /

Carbon Avoidance Framework

Beyond just calculating emissions, we developed a framework to quantify avoided emissions from reduced empty return trips — a core efficiency driver for MatchLog.

  • We used geospatial data (Google Road API) and operational logic to model what emissions would have occurred in a typical empty return scenario

  • Then we benchmarked this against actual optimised journeys, calculating “emissions avoided” per matched container

STEP 3 /

Enabling Climate Storytelling

MatchLog is actively using certified, trip-level carbon avoidance data to elevate ESG disclosures, pitch narratives, and customer conversations — positioning themselves as a sustainability-forward logistics partner.

WHAT PEOPLE ARE SAYING

Mr. Sudhakar Reddy Chirra Founder & CEO of Fresh Bus

“These findings are a testament to Fresh Bus’ unwavering and transparent efforts in decarbonizing the transport sector. While the numbers are essential to communicate the significance, many find it hard to visualize the impact. We pledge to continue to reduce net carbon emissions and pave the path for a greener future."

Mr. Sudhakar Reddy Chirra Founder & CEO of Fresh Bus

“These findings are a testament to Fresh Bus’ unwavering and transparent efforts in decarbonizing the transport sector. While the numbers are essential to communicate the significance, many find it hard to visualize the impact. We pledge to continue to reduce net carbon emissions and pave the path for a greener future."