Baking sustainability into The Baker's Dozen’s customer journey
Baking sustainability into The Baker's Dozen’s customer journey
Committed to bringing delicious and sustainable baked goods to market, The Baker's Dozen, an artisanal bread shop, knows the importance of conscious food choices. Founded in 2013 by Chef Aditi Handa and Sneh Jain, their focus has always been on prioritising customer needs. With a growing consumer demand for climate-friendly products, fueled by environmental awareness, The Baker's Dozen, under Aditi's leadership, has consistently delivered.
k+ Kg CO2e
k+ Kg CO2e
k+ Kg CO2e
neutralised
neutralised
which has the same impact as
which has the same impact as
sapling
grown for 10 years
grown for 10 years
bags of waste
recycled instead of trashed
recycled instead of trashed
CLIMES LITE: Gamifying climate action
CLIMES LITE: Gamifying climate action
With Climes LITE, brands can contribute to carbon avoidance and removal projects on a monthly basis while rewarding their customers with Climes and engaging them in the climate action journey. It’s super simple:
With Climes LITE, brands can contribute to carbon avoidance and removal projects on a monthly basis while rewarding their customers with Climes and engaging them in the climate action journey. It’s super simple:
CLIMES LITE: Gamifying climate action
With Climes LITE, brands can contribute to carbon avoidance and removal projects on a monthly basis while rewarding their customers with Climes and engaging them in the climate action journey. It’s super simple:
STEP 1 /
STEP 1 /
STEP 1 /
Signing up for Climes LITE
Signing up for Climes LITE
Signing up for Climes LITE
The Baker's Dozen had signed up on the easy-to-use dashboard, a one-stop shop for all their climate needs. The user-friendly platform provided them with access to the impact they had enabled on a monthly and historical basis, the projects their customers were supporting, marketing and communication references, billing and subscription details, along with a host of other features.
The Baker's Dozen had signed up on the easy-to-use dashboard, a one-stop shop for all their climate needs. The user-friendly platform provided them with access to the impact they had enabled on a monthly and historical basis, the projects their customers were supporting, marketing and communication references, billing and subscription details, along with a host of other features.
The Baker's Dozen had signed up on the easy-to-use dashboard, a one-stop shop for all their climate needs. The user-friendly platform provided them with access to the impact they had enabled on a monthly and historical basis, the projects their customers were supporting, marketing and communication references, billing and subscription details, along with a host of other features.
STEP 2 /
STEP 2 /
STEP 2 /
Purchasing Climes
Purchasing Climes
Purchasing Climes
The Baker's Dozen set aside a monthly climate budget and subscribed to Climes LITE, allowing them to earn Climes within the dashboard. These earned Climes were then used to support a diverse portfolio of carbon avoidance and removal projects across India, such as waste-to-fuel conversion, reforestation initiatives, and clean cookstove adoption in rural communities.
The Baker's Dozen set aside a monthly climate budget and subscribed to Climes LITE, allowing them to earn Climes within the dashboard. These earned Climes were then used to support a diverse portfolio of carbon avoidance and removal projects across India, such as waste-to-fuel conversion, reforestation initiatives, and clean cookstove adoption in rural communities.
The Baker's Dozen set aside a monthly climate budget and subscribed to Climes LITE, allowing them to earn Climes within the dashboard. These earned Climes were then used to support a diverse portfolio of carbon avoidance and removal projects across India, such as waste-to-fuel conversion, reforestation initiatives, and clean cookstove adoption in rural communities.
STEP 3 /
STEP 3 /
STEP 3 /
Gifting Climes to customers
Gifting Climes to customers
Gifting Climes to customers
The Baker's Dozen could create campaigns that generated QR codes or links. These codes and links led customers to a gamified voting page where they could select the project they wanted to support using their gifted Climes. They decided to allocate 500 Climes per customer for this purpose.
The Baker's Dozen could create campaigns that generated QR codes or links. These codes and links led customers to a gamified voting page where they could select the project they wanted to support using their gifted Climes. They decided to allocate 500 Climes per customer for this purpose.
The Baker's Dozen could create campaigns that generated QR codes or links. These codes and links led customers to a gamified voting page where they could select the project they wanted to support using their gifted Climes. They decided to allocate 500 Climes per customer for this purpose.
STEP 4 /
STEP 4 /
STEP 4 /
Communicating the impact
Communicating the impact
Communicating the impact
The Baker's Dozen distributed their QR code through a variety of offline and online campaigns. This strategy seamlessly integrated Climes LITE into the customer journey by printing the QR code directly on their product packaging. As a result, The Baker's Dozen achieved a remarkable 100% voting rate month on month.
The Baker's Dozen distributed their QR code through a variety of offline and online campaigns. This strategy seamlessly integrated Climes LITE into the customer journey by printing the QR code directly on their product packaging. As a result, The Baker's Dozen achieved a remarkable 100% voting rate month on month.
The Baker's Dozen distributed their QR code through a variety of offline and online campaigns. This strategy seamlessly integrated Climes LITE into the customer journey by printing the QR code directly on their product packaging. As a result, The Baker's Dozen achieved a remarkable 100% voting rate month on month.
IMPACT CREATED
days
of partnership live with Climes
of partnership live with Climes
of partnership live with Climes
customers
customers
engaged in the voting experience
engaged in the voting experience
engaged in the voting experience
carbon projects supported
carbon projects supported
carbon projects supported
k+ Kg CO2e
k+ Kg CO2e
k+ Kg CO2e
neutralised
neutralised
which has the same impact as
which has the same impact as
sapling
grown for 10 years
grown for 10 years
bags of waste
recycled instead of trashed
recycled instead of trashed
WHAT PEOPLE ARE SAYING
Neeti Mahajan, Customer
“Climes is an efficient, effective and revolutionary way to bring in movement, and create equity in some form or another”
Neeti Mahajan, Customer
“Climes is an efficient, effective and revolutionary way to bring in movement, and create equity in some form or another”
Neeti Mahajan, Customer
“Climes is an efficient, effective and revolutionary way to bring in movement, and create equity in some form or another”
Chef Aditi Handa and Sneh Jain, Founders of The Baker's Dozen
“At The Baker's Dozen, our commitment is to bring the most delicious and sustainable baked goods to our customers' table. We understand the importance of supporting a healthier planet while transparently communicating to our conscious consumers - and that's why we partnered with Climes. Working with Climes, has been an incredible experience. Through their innovative approach to carbon neutralisation, we’ve been able to further our mission by contributing to the creation and restoration of natural carbon sinks. This partnership is just the beginning; we have miles to go! ”
Chef Aditi Handa and Sneh Jain, Founders of The Baker's Dozen
“At The Baker's Dozen, our commitment is to bring the most delicious and sustainable baked goods to our customers' table. We understand the importance of supporting a healthier planet while transparently communicating to our conscious consumers - and that's why we partnered with Climes. Working with Climes, has been an incredible experience. Through their innovative approach to carbon neutralisation, we’ve been able to further our mission by contributing to the creation and restoration of natural carbon sinks. This partnership is just the beginning; we have miles to go! ”
Chef Aditi Handa and Sneh Jain, Founders of The Baker's Dozen
“At The Baker's Dozen, our commitment is to bring the most delicious and sustainable baked goods to our customers' table. We understand the importance of supporting a healthier planet while transparently communicating to our conscious consumers - and that's why we partnered with Climes. Working with Climes, has been an incredible experience. Through their innovative approach to carbon neutralisation, we’ve been able to further our mission by contributing to the creation and restoration of natural carbon sinks. This partnership is just the beginning; we have miles to go! ”
Working towards a sustainable future
Working towards a sustainable future
About Baker's Dozen
About Baker's Dozen
The Baker’s Dozen is a neighbourhood artisan bakery, which offers an exquisite variety of international baked goodies. The central idea behind their concept is to serve extremely high quality, freshly baked, authentic European breads and bakery products. The essence of The Baker's Dozen is that it is led by the baker displaying the passion behind the craft of baking. This helps maintain the origin and the authenticity of the products they offer. The head baker mastered the art of Baking at the International Culinary Institute in New York, one of the finest in the world (formerly known as the French Culinary Institute). With this skill to bake more than 100 different varieties of international baked goodies, without any preservatives, chemicals, emulsifiers, etc, they run a chain of their own branded retail stores in Mumbai
The Baker’s Dozen is a neighbourhood artisan bakery, which offers an exquisite variety of international baked goodies. The central idea behind their concept is to serve extremely high quality, freshly baked, authentic European breads and bakery products. The essence of The Baker's Dozen is that it is led by the baker displaying the passion behind the craft of baking. This helps maintain the origin and the authenticity of the products they offer. The head baker mastered the art of Baking at the International Culinary Institute in New York, one of the finest in the world (formerly known as the French Culinary Institute). With this skill to bake more than 100 different varieties of international baked goodies, without any preservatives, chemicals, emulsifiers, etc, they run a chain of their own branded retail stores in Mumbai
The Baker’s Dozen is a neighbourhood artisan bakery, which offers an exquisite variety of international baked goodies. The central idea behind their concept is to serve extremely high quality, freshly baked, authentic European breads and bakery products. The essence of The Baker's Dozen is that it is led by the baker displaying the passion behind the craft of baking. This helps maintain the origin and the authenticity of the products they offer. The head baker mastered the art of Baking at the International Culinary Institute in New York, one of the finest in the world (formerly known as the French Culinary Institute). With this skill to bake more than 100 different varieties of international baked goodies, without any preservatives, chemicals, emulsifiers, etc, they run a chain of their own branded retail stores in Mumbai
About Climes
About Climes
Climes is India’s leading climate finance company (backed by Sequoia India, now Peak XV), facilitating large-scale financing for building and restoring natural carbon sinks in the global south. Their vision of closing the climate finance gap has led them to service both sides of the carbon market. On one side, Climes originates and aggregates high-quality NbS projects that prioritise permanent carbon removal. Beyond these projects, their suite of proprietary tech products simplify climate action for brands and enterprises and enable the financing of carbon avoidance and removal projects in India. With a strong community of over 200,000 consumers, 70 brand partners, 100K farmers in pipeline, and 375 acres designated for these projects, Climes has enabled avoidance and removal of 3.1 Million Kgs of carbon emissions and is building a pipeline of 500k+ carbon-credits annually.
Climes is India’s leading climate finance company (backed by Sequoia India, now Peak XV), facilitating large-scale financing for building and restoring natural carbon sinks in the global south. Their vision of closing the climate finance gap has led them to service both sides of the carbon market. On one side, Climes originates and aggregates high-quality NbS projects that prioritise permanent carbon removal. Beyond these projects, their suite of proprietary tech products simplify climate action for brands and enterprises and enable the financing of carbon avoidance and removal projects in India. With a strong community of over 200,000 consumers, 70 brand partners, 100K farmers in pipeline, and 375 acres designated for these projects, Climes has enabled avoidance and removal of 3.1 Million Kgs of carbon emissions and is building a pipeline of 500k+ carbon-credits annually.
Get A Headstart on Sustainability
Get A Headstart on Sustainability
Get A Headstart on Sustainability
Follow Baker's Dozen's lead on offering climate action to your customers.
Follow Baker's Dozen's lead on offering climate action to your customers.