What makes Yatra a GenC brand?

Yatra has long been vocal about its belief in the importance of sustainable travel and its pursuit of achieving the Sustainable Development Goals. Last year, they turned intention into action by introducing a feature on their platform that tracks and displays the carbon emissions (and hence environmental impact) of every flight. This incredibly important feature is a game-changer in the travel industry, motivating consumers to make mindful and environmentally-friendly choices when they travel. Now, they have gone a step further by giving their customers the option to offset the emissions of their travel, with Climes. Yatra is a brand that is committed to making it easier for their consumers to make sustainable choices in their everyday lives. It is at once a member, a leader and a cultivator of Gen-C.