Perfora as a brand strongly believes in adding value to the life of everyday consumers. They are building an oral care brand that is clean, functional and led by design. In addition, they are mindful of their actions and impact on the environment. As a proud member of 1% For The Planet, 1% of their total revenue is directed towards organisations working on preserving and restoring the environment. They are a brand that was already clearly committed to protecting our planet, even before they partnered with Climes to offer carbon neutral options. The definition of a Gen-C brand.