Perfora as a brand strongly believes in adding value to the life of everyday consumers. They are building an oral care brand that is clean, functional and led by design. In addition, they are mindful of their actions and impact on the environment. As a proud member of 1% For The Planet, 1% of their total revenue is directed towards organisations working on preserving and restoring the environment. They are a brand that was already clearly committed to protecting our planet, even before they partnered with Climes to offer carbon neutral options. The definition of a Gen-C brand.

What makes Perfora a GenC brand?

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Choice of carbon neutral products

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Safe, clean, products

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1% of total revenue directed towards environmental organisations

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Perfora

Products to neutralise: Electric toothbrush, Smart dental flosser, Toothpaste

2000 saplings planted

56 species of trees planted

Farmers for Forests helps protect against land degradation and food security risks. They pay farmers to grow trees on their agricultural lands, and ensure they stay that way.

36,416 saplings planted

274 Farmers employed

SayTrees designs their interventions like tree plantations & water conservation with the local communities in mind — and is tailored to suit the local biodiversity and ecological constraints.

4 facilities in two states

110 tonnes waste can be processed daily

Mahindra WTE Solutions helps reduce harmful emissions that are 7x more potent than CO2, by converting organic waste through anaerobic digestion into biogas and bio-manure.

7 years taken to reforest

15,000+ ha of degraded land revived

The work undertaken by MTPL ensures prevention of illegal logging, maintenance and increase in forest cover thereby reducing incidents of forest fires across 3 states.

3000 saplings planted

27 native species planted

Uttarakhand's Van Panchayats or Community Forests are an important part of its social fabric from the days of the Chipko movement, protecting forests as part of their rural lives.

67,000 trees planted

55+ species of trees planted

These urban forest parks are inspired by the Japanese concept of 'forest bathing' i.e. visits to forests to improve one’s health. They help in storm water management and help local flora and fauna thrive.

1000 Acres of farm-land impacted

This project has significant financial impact for farmers. In addition to improving soil nutrition, it generates a 10-15% increase in farmer income through carbon incentives.

35,045 cookstoves distributed in year-1

The improved cookstoves dissipated by the project are more fuel-efficient and reduce the need for collecting firewood, thereby saving time and effort for women, and reducing the extraction burden on forests.

Perfora

What makes Perfora a GenC brand?

Climate +ve practices

3,069 Kg CO2e

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