Man Theory is committed to creating authentic grooming and self-care experiences for men with products that are 100% unaltered and unprocessed. Using aromatherapy based essential oils and nourishing superfoods, they are redefining men's grooming by grounding it in sustainable values. As a brand that is willing to go above and beyond to change the narrative in their industry, they firmly establish themselves as a Gen-C brand. We are proud to help them further their sustainability mission.

What makes Man Theory a GenC brand?

Man Theory shared a post on Instagram: "This #ZeroEmissionsDay we’re glad to be part of Gen-C: A community of change makers leading the race to a sustainable future with @climes.io! ???????? 

We are India’s first Men’s Grooming brand to go carbon neutral ????

At Man Theory we work with you to reduce carbon emissions by repurposing the carbon footprint. 

To help India collectively achieve net zero by 2070, we’re now giving you the option to go carbon-neutral every time you place an order.

Wondering how much will it cost? Just ₹2 neutralises 1kg of CO2 emission.

How to do it?
It’s simple, Head to www.mantheory.in -> select your favourite product & click on “Make my order carbon neutral for ₹2” before placing your order.

With every purchase you make, the amount of carbon we’re able to save gets added to your climes account on the Climes platform. Through your account, you can access multiple projects that are rejuvenating our planet and choose which one you would like to support.

Being carbon neutral is not a one time ACT, but a regular HABIT ????

#Mantheory #begrounded #climes #carbon #pollutionfree #mensgrooming #Grooming #india #bengaluru". Follow their account to see 194 posts.

Man Theory on Instagram: "This #ZeroEmissionsDay we’re glad to be part of Gen-C: A community of change makers leading the race to a sustainable future with @climes.io! ???????? 

We are India’s first Men’s Grooming brand to go carbon neutral ????

At Man 

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Choice of carbon-neutral products

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Man Theory

2000 saplings planted

56 species of trees planted

Farmers for Forests helps protect against land degradation and food security risks. They pay farmers to grow trees on their agricultural lands, and ensure they stay that way.

36,416 saplings planted

274 Farmers employed

SayTrees designs their interventions like tree plantations & water conservation with the local communities in mind — and is tailored to suit the local biodiversity and ecological constraints.

4 facilities in two states

110 tonnes waste can be processed daily

Mahindra WTE Solutions helps reduce harmful emissions that are 7x more potent than CO2, by converting organic waste through anaerobic digestion into biogas and bio-manure.

7 years taken to reforest

15,000+ ha of degraded land revived

The work undertaken by MTPL ensures prevention of illegal logging, maintenance and increase in forest cover thereby reducing incidents of forest fires across 3 states.

3000 saplings planted

27 native species planted

Uttarakhand's Van Panchayats or Community Forests are an important part of its social fabric from the days of the Chipko movement, protecting forests as part of their rural lives.

67,000 trees planted

55+ species of trees planted

These urban forest parks are inspired by the Japanese concept of 'forest bathing' i.e. visits to forests to improve one’s health. They help in storm water management and help local flora and fauna thrive.

1000 Acres of farm-land impacted

This project has significant financial impact for farmers. In addition to improving soil nutrition, it generates a 10-15% increase in farmer income through carbon incentives.

35,045 cookstoves distributed in year-1

The improved cookstoves dissipated by the project are more fuel-efficient and reduce the need for collecting firewood, thereby saving time and effort for women, and reducing the extraction burden on forests.

Man Theory

What makes Man Theory a GenC brand?

Climate +ve practices

8 Kg CO2e

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