What makes Earth Rhythm a GenC brand?

Earth Rhythm is a brand that has built sustainability and social values into its DNA. It cares for both people and planet, and walks the talk on being a purpose-driven brand by using cited scientific research to make effective, safe and cruelty-free products. As a brand that values transparency and seeks out long-term, holistic benefit instead of short-term rewards, it represents what the future of business should look like and what it means to be a leader of Gen-C.