DIRA is a fashion brand for Women’s Clothes and Jewellery. At DIRA, we combine India’s royal weaving traditions with exquisite modern designs to create beautiful ensembles that suit every woman effortlessly. With unmatched artisanal collections, we offer a high-end Boutique experience that doesn’t cost a fortune. 

We are a truly D2C company - sourcing pure fabrics directly from artisans at fair prices, designing in our own studio and delivering straight to the consumer; thereby cutting down warehouse/showroom/intermediate suppliers’ cost and giving the benefit to artisans and the customer.

What makes Dira By Dimple a GenC brand?

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Dira By Dimple

2000 saplings planted

56 species of trees planted

Farmers for Forests helps protect against land degradation and food security risks. They pay farmers to grow trees on their agricultural lands, and ensure they stay that way.

36,416 saplings planted

274 Farmers employed

SayTrees designs their interventions like tree plantations & water conservation with the local communities in mind — and is tailored to suit the local biodiversity and ecological constraints.

4 facilities in two states

110 tonnes waste can be processed daily

Mahindra WTE Solutions helps reduce harmful emissions that are 7x more potent than CO2, by converting organic waste through anaerobic digestion into biogas and bio-manure.

7 years taken to reforest

15,000+ ha of degraded land revived

The work undertaken by MTPL ensures prevention of illegal logging, maintenance and increase in forest cover thereby reducing incidents of forest fires across 3 states.

3000 saplings planted

27 native species planted

Uttarakhand's Van Panchayats or Community Forests are an important part of its social fabric from the days of the Chipko movement, protecting forests as part of their rural lives.

67,000 trees planted

55+ species of trees planted

These urban forest parks are inspired by the Japanese concept of 'forest bathing' i.e. visits to forests to improve one’s health. They help in storm water management and help local flora and fauna thrive.

1000 Acres of farm-land impacted

This project has significant financial impact for farmers. In addition to improving soil nutrition, it generates a 10-15% increase in farmer income through carbon incentives.

35,045 cookstoves distributed in year-1

The improved cookstoves dissipated by the project are more fuel-efficient and reduce the need for collecting firewood, thereby saving time and effort for women, and reducing the extraction burden on forests.